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Tag: Lalaina Rabary


Smart Talk

Branding: Put your name on display

December 22, 2015Lalaina Rabary

A. After my first day at the American Society on Aging conference in Chicago, I was shocked. More than 3,000 professionals were in attendance and many that I spoke to were unfamiliar with HME.  Throughout each conversation, I would put a smile on my face and eagerly describe the acronym and quick snippets of what our industry is about—quality products and passionate service to those in need (emphasis on seniors). This message resonated quickly and soon my conversation partners were nodding...

Branding, Lalaina Rabary


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Smart Talk

Branding: Spread the gospel

November 25, 2015Lalaina Rabary

A. Brand evangelists are your business's greatest fans. They not only purchase your products and services, but spread your message throughout their circles of influence. They log onto Facebook and Twitter to gush about positive experiences they had at your store, share photos of your products on Instagram and submit 5-star ratings on Google and Yelp.Brand evangelists believe in what you do, value what you stand for and can propel you to a new level of success. Additionally, brand evangelists can...

Branding, Lalaina Rabary, people for quality care


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Smart Talk

Branding: Tap resources at hand

October 22, 2015Lalaina Rabary

A. Building a brand can be overwhelming for small business owners when line items for marketing compete with payroll costs. With strategy and keen execution, businesses of all sizes can build a brand without breaking their budgets.Enlist your customers as consultants To create a unique brand that stands apart from the competition, you have to know what your business does best. Instead of hiring a pricy consultant, enlist your customers. Have an open discussion with them regarding how they feel...

Branding, Lalaina Rabary, People for Quality Care (PFQC)


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Smart Talk

Branding: Be that company

September 25, 2015Lalaina Rabary

A. Coca-Cola, Nike, McDonald's, Apple.These one-word business names represent some of the most well-known brands in the world. When you read these brand names, what do you envision? Do you immediately know what each company does? How each brand makes you feel? If you can quickly answer these questions, it is clear each brand has made an impact on your life. Often, communication professionals and businesses simplify a brand into colors, taglines and logos. Although these elements are important,...

Branding, Lalaina Rabary, People for Quality Care (PFQC)


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Providers

Reporter's notebook: Drive Twitter traffic up, not away

July 27, 2015Tracy Orzel

The HME industry has picked up on Twitter and Dave Bargmann, senior consultant at A/R Allegiance Group, likes what he sees.When used correctly, Twitter allows providers to communicate with consumers and increase brand awareness in 140 characters or less. However, gaining followers isn't as easy as losing them.Here are some tricks and tips from Bargmann and others to get the most out ofTwitter.Increasing traffic—the good kindFor providers looking to build followers, Lalaina Rabary suggests fielding...

Dave Bargmann, Lalaina Rabary, tweet, twitter


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