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Tag: branding


Also Noted

Sigvaris changes name

March 26, 2019HME News Staff

PEACHTREE CITY, Ga. - Sigvaris is now Sigvaris Group. The company, which has been making compression socks and hosiery for 150 years, will use the name change “to build a customer centric platform for innovation and growth,” it says. Under the new brand architecture, the company will be called Sigvaris Group, but its products will have their own unique brands. Previously, Sigvaris was synonymous with the company and its products. “With the announcement of Sigvaris Group comes a...

branding, compression socks, hosiery, Sigvaris


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Providers

Health Complex Medical has it 'All Taken Care Of'

August 28, 2017Theresa Flaherty, Managing Editor

WATERBURY, Conn. - Health Complex Medical is “scrapping” its old messaging with a rebrand that highlights its expanded sleep services.“We're not just creating a logo, it's a complete repositioning of our company,” said Jack Hogan, president and CEO. “Everything is fresh and new and crystalizes what is already happening in our building every day.”The provider hired a marketing firm and conducted a “brand audit,” which included a blind survey of employees...

branding, Health complex medical, Jack Hogan, sleep therapy


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Smart Talk

Branding: Put your name on display

December 22, 2015Lalaina Rabary

A. After my first day at the American Society on Aging conference in Chicago, I was shocked. More than 3,000 professionals were in attendance and many that I spoke to were unfamiliar with HME.  Throughout each conversation, I would put a smile on my face and eagerly describe the acronym and quick snippets of what our industry is about—quality products and passionate service to those in need (emphasis on seniors). This message resonated quickly and soon my conversation partners were nodding...

branding, Lalaina Rabary


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Smart Talk

Branding: Spread the gospel

November 25, 2015Lalaina Rabary

A. Brand evangelists are your business's greatest fans. They not only purchase your products and services, but spread your message throughout their circles of influence. They log onto Facebook and Twitter to gush about positive experiences they had at your store, share photos of your products on Instagram and submit 5-star ratings on Google and Yelp.Brand evangelists believe in what you do, value what you stand for and can propel you to a new level of success. Additionally, brand evangelists can...

branding, Lalaina Rabary, people for quality care


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Also Noted

Medforce provides power for productivity

October 27, 2015HME News Staff

SUFFANY, N.Y. - Medforce Technologies has revealed a new brand identity—logo, tag line, product names and website. “Frankly, we've been so focused on investing in our technology, our brand and marketing had been neglected,” said Esther Apter, Medforce's founder and CEO. “Now, our identity accurately reflects our sophistication, our broad suite offerings, and our ability to improve productivity in all areas and departments within a healthcare organization.” Medforce's...

branding, MedForce Technologies, workforce management


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Smart Talk

Branding: Tap resources at hand

October 22, 2015Lalaina Rabary

A. Building a brand can be overwhelming for small business owners when line items for marketing compete with payroll costs. With strategy and keen execution, businesses of all sizes can build a brand without breaking their budgets.Enlist your customers as consultants To create a unique brand that stands apart from the competition, you have to know what your business does best. Instead of hiring a pricy consultant, enlist your customers. Have an open discussion with them regarding how they feel...

branding, Lalaina Rabary, People for Quality Care (PFQC)


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Smart Talk

Branding: Be that company

September 25, 2015Lalaina Rabary

A. Coca-Cola, Nike, McDonald's, Apple.These one-word business names represent some of the most well-known brands in the world. When you read these brand names, what do you envision? Do you immediately know what each company does? How each brand makes you feel? If you can quickly answer these questions, it is clear each brand has made an impact on your life. Often, communication professionals and businesses simplify a brand into colors, taglines and logos. Although these elements are important,...

branding, Lalaina Rabary, People for Quality Care (PFQC)


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Specialty Providers

Option Care makes comeback

May 19, 2015HME News Staff

DEERFIELD, Ill. - Walgreens Infusion Services is now Option Care.Walgreen entered the home infusion market in 2007 when it acquired Option Care for $850 million.“The new Option Care builds upon the legacy of that established brand with a new energy and ambition for the future,” the company stated in a press release.Option Care unveiled its new name and company branding today.The relaunch follows Walgreen's decision earlier this year to sell its home infusion business to Chicago-based...

branding, home infusion, Option Care, Walgreen


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Guest Blog

Five lessons learned from an HME newbie

July 18, 2012HME News Staff

The following guest commentary expresses a few things that I have learned during my first six months in the HME industry. For some readers, what follows is surely well-known. Others may shake their heads in disagreement. But this commentary isn't really for them. This commentary is for those just entering the industry like me. 1. Rural providers, like my company Grace Healthcare, needn't follow the same business model as national providers. It is typical when entering a new and unfamiliar industry...

branding, competitive bidding, consolidation, Retail, rural providers


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Smart Talk

Marketing: Play with your brand

June 22, 2012Anna McDevitt

A. As providers, most of you carry the same brands of equipment. Most of you have business models that include a mix of insurance and cash sales. Most of you have some combination of clinical, sales, operational, inventory and billing departments. The real difference between one HME company and the next has everything to do with the people who are behind those products/services/tasks.While the details of your products and services certainly need to be included in marketing materials, don't miss the...

branding


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