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Tag: women's health


Specialty Providers

What’s your brand? Fill in the blank!

April 29, 2021Theresa Flaherty, Managing Editor

Mastectomy boutiques are in a position to empower breast cancer survivors to live “fully and beautifully,” says Dana Donofree, founder of AnaOno, a post-mastectomy clothing designer, and a survivor herself. To do that, providers need to engage with survivors through the three pillars of marketing: commerce, content and community, she says. “View your activity through these three pillars to determine the who, the what, and the why,” said Donofree during her recent EW...

branding, Dana Donofree, women's health


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Essentially Women hosts mix of live, on-demand sessions

October 6, 2020HME News Staff

WATERLOO, Iowa - Essentially Women will host its annual conference virtually in 2021. The Focus: The EW (Virtual) Conference will host eight live sessions Jan. 25-28, and more on-demand sessions Jan. 29-Feb. 28. “We made the tough decision to go virtual this year,” said Nikki Jensen, vice president of Essentially Women. “We would much prefer to meet in-person, but due to COVID-19, we knew it would be in the best interest of all participants if this year's conference were virtual.”...

conference, Essentially Women, women's health


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Specialty Providers

EW keeps it fresh

January 24, 2020Theresa Flaherty, Managing Editor

TAMPA, Fla. - Organizers of this year's Focus Conference want attendees to come away from the annual event feeling “refreshed and recharged,” they say.“Especially at the beginning of the year like this, they are looking for ways to grow their business in the new year,” said Nikki Jensen, vice president of Essentially Women, a division of VGM. “They can refresh and re-charge their batteries and (take home) what they learned.”This year's event takes place Feb. 8-10...

Essentially Women, EW Focus on the Future, women's health


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Specialty Providers

Essentially Women focuses on conference

October 9, 2019HME News Staff

WATERLOO, Iowa - Essentially Women's annual conference will take place Feb. 8-10, 2020, at the Hilton Tampa Downtown in Tampa, Fla., offering education and CEUs.FOCUS: The EW Conference offers education on a variety of topics, including custom breast prosthesis selection, billing and reimbursement, marketing and opportunities in the CBD market. “Focus is all about providing our members with education tailored to help them improve their business,” said Nikki Jensen, vice president of EW,...

Essentially Women, Focus Conference, women's health


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Specialty Providers

EW readies for legislation to drop

August 24, 2018Theresa Flaherty, Managing Editor

WASHINGTON - With the end of the August recess in sight, women's health advocates anticipate the House of Representatives and the Senate to quickly introduce a pair of bills that would require Medicare to pay for custom breast forms.“We have our draft legislation and we are actively seeking lead sponsors,” said Nikki Jensen, vice president of Essentially Women, a division of VGM. “We are hoping they drop within the next few weeks and, hopefully, get passed this year.”Similar...

custom breast forms, Essentially Women, Nikki Jensen, vgm group, women's health


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Specialty Providers

Women's health advocates ready to drum up support for legislation

June 30, 2017Liz Beaulieu, Editor

WASHINGTON - A recently introduced bill seeking Medicare coverage for wigs is an exciting step forward for women's health, say advocates.“It's a relatively inexpensive DME item but it certainly carries a lot of importance for a woman undergoing chemo—the hair loss is an extremely difficult piece,” said Mary Aframe, owner and founder of Women's Image Center in Worcester and Leominster, Mass., who has worked for nearly 12 years to try and get a bill introduced. “This is quite...

Essentially Women, H.R. 2925, wigs, women's health


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Specialty Providers

Legislation seeks Medicare coverage for wigs

June 27, 2017HME News Staff

WASHINGTON - A new bill in the House of Representatives would pave the way for wigs to be covered as durable medical equipment.The bill, H.R. 2925, recently introduced by Rep. Jim McGovern, D-Mass., would provide access for Medicare beneficiaries that a dermatologist, oncologist or attending physician could certify as a medical necessity as part of rehabilitative treatment, according to a press release from The VGM Group.“This is the beginning of a very long road to getting this bill passed,”...

Essentially Women, H.R. 2925, wigs, women's health


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Save the date: Essentially Women sets fall conference

January 10, 2017HME News Staff

WATERLOO, Iowa - Essentially Women has scheduled its annual education conference and trade show for Sept. 16-18 in Minneapolis. “We're excited to bring our members and vendors to the Midwest next fall,” said Christa Miehe, president, in a press release. “Minneapolis was chosen as our destination for 2017 because it's an equitably accessible location in the center of the country.” The three-day “Focus” conference will provide members with continuing education and...

annual conference, education, Essentially Women, VGM, women's health


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POWER Symposium partners with Medtrade Spring

December 23, 2016HME News Staff

LAS VEGAS - Juzo and Amoena are once again hosting their POWER Symposium ahead of Medtrade Spring. The symposium is Feb. 23-25 at Paris Las Vegas Hotel, while Medtrade Spring is Feb. 27-March 1 at the Mandalay Bay Convention Center. The symposium brings together industry leaders, specialty retailers and medical professionals to exchange ideas on ways to re-energize their businesses, gain new perspectives on wellness and better connect with customers. It's targeted toward specialty retailers catering...

Amoena, juzo, medtrade spring, women's health


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Essentially Women holds annual conference

October 18, 2016HME News Staff

MYRTLE BEACH, S.C. - Nearly 250 members, vendor partner representatives, speakers and consultants attended Essentially Women's education conference here Sept. 25-26. The two-day conference offered 19 sessions, and the opportunity to earn and maintain CEUs. Topics included everything from billing and reimbursement to succession planning to the future of women's health care. Attendees also helped Essentially Women celebrate its 20th year in business with a beach-themed party that included a professional...

education, Essentially Women, VGM, women's health


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