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Tag: Women's Health


The sisterhood of Mary Walsh Aframe

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The sisterhood of Mary Walsh Aframe

June 10, 2022Theresa Flaherty, Managing Editor

WORCESTER, Mass. – It’s been 12 years since Mary Walsh Aframe first lugged a suitcase full of women’s health products to the office of Rep. Jim McGovern, D-Mass., to shine a spotlight on the lack of Medicare reimbursement for such items, which are often deemed “medically unnecessary.” Walsh Aframe, who was recently named the 2022 Essentially Women Ruth Addison Award Winner at this year’s Focus Conference, hasn’t let up since, and plans to meet with McGovern...

Breast Cancer Patient Equity Act, Custom Breast Prostheses, Essentially Women, Mary Walsh Aframe, Women's Health


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Maternal & Infant: Become mom’s one-stop-shop

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Maternal & Infant: Become mom’s one-stop-shop

December 8, 2021Brandon Fonville

Q. How can the increase in breastfeeding rates positively affect my business?  A. According to the CDC’s National Immunization Survey, the percentage of mothers who breastfeed their babies has increased steadily from 2011 to 2018. Not only are more mothers breastfeeding but for longer periods of time. The rate of mothers who breastfed their babies at 12 months has increased from 26.7% in 2011 to 35% in 2018.   The increase in breastfeeding rates can be attributed to hospitals...

Brandon Fonville, Breastfeeding, Motif Medical, Women's Health


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Nikki Jensen

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EW’s upcoming Focus Conference offers chance to reconnect

December 3, 2021Theresa Flaherty, Managing Editor

CLEARWATER BEACH, Fla. – Organizers of this year’s Focus Conference say attendee and exhibitor registrations are trending in the right direction, a sign of excitement for a return to in-person events.  The conference, which takes place Feb. 5-7 at the Sheraton Sand Key Resort in Clearwater Beach, Fla., offers attendees a chance to “reconnect, reset and refresh,” says Nikki Jensen.  “I think something we have all learned from virtual meetings is that virtual...

Essentially Women, Focus Conference, Nikki Jensen, Women's Health


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Registration open for Focus Conference

October 25, 2021HME News Staff

WATERLOO, Iowa – Registration is now open for Essentially Women’s Focus Conference. The annual event for women’s health providers, is scheduled for Feb. 5-7 at the Sheraton Sand Key Resort in Clearwater Beach, Fla. “We are excited to host our conference in person again,” said Nikki Jensen, vice president of Essentially Women. “It is a place where our members can network, share best practices and just relax and have some fun with each other, which is much needed...

Essentially Women, Focus Conference, Women's Health


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What’s your brand? Fill in the blank!

April 29, 2021Theresa Flaherty, Managing Editor

Mastectomy boutiques are in a position to empower breast cancer survivors to live “fully and beautifully,” says Dana Donofree, founder of AnaOno, a post-mastectomy clothing designer, and a survivor herself. To do that, providers need to engage with survivors through the three pillars of marketing: commerce, content and community, she says. “View your activity through these three pillars to determine the who, the what, and the why,” said Donofree during her recent EW...

Branding, Dana Donofree, Women's Health


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Essentially Women hosts mix of live, on-demand sessions

October 6, 2020HME News Staff

WATERLOO, Iowa - Essentially Women will host its annual conference virtually in 2021. The Focus: The EW (Virtual) Conference will host eight live sessions Jan. 25-28, and more on-demand sessions Jan. 29-Feb. 28. “We made the tough decision to go virtual this year,” said Nikki Jensen, vice president of Essentially Women. “We would much prefer to meet in-person, but due to COVID-19, we knew it would be in the best interest of all participants if this year's conference were virtual.”...

Conference, Essentially Women, Women's Health


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EW keeps it fresh

January 24, 2020Theresa Flaherty, Managing Editor

TAMPA, Fla. - Organizers of this year's Focus Conference want attendees to come away from the annual event feeling “refreshed and recharged,” they say.“Especially at the beginning of the year like this, they are looking for ways to grow their business in the new year,” said Nikki Jensen, vice president of Essentially Women, a division of VGM. “They can refresh and re-charge their batteries and (take home) what they learned.”This year's event takes place Feb. 8-10...

Essentially Women, EW Focus on the Future, Women's Health


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Essentially Women focuses on conference

October 9, 2019HME News Staff

WATERLOO, Iowa - Essentially Women's annual conference will take place Feb. 8-10, 2020, at the Hilton Tampa Downtown in Tampa, Fla., offering education and CEUs.FOCUS: The EW Conference offers education on a variety of topics, including custom breast prosthesis selection, billing and reimbursement, marketing and opportunities in the CBD market. “Focus is all about providing our members with education tailored to help them improve their business,” said Nikki Jensen, vice president of EW,...

Essentially Women, Focus Conference, Women's Health


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EW readies for legislation to drop

August 24, 2018Theresa Flaherty, Managing Editor

WASHINGTON - With the end of the August recess in sight, women's health advocates anticipate the House of Representatives and the Senate to quickly introduce a pair of bills that would require Medicare to pay for custom breast forms.“We have our draft legislation and we are actively seeking lead sponsors,” said Nikki Jensen, vice president of Essentially Women, a division of VGM. “We are hoping they drop within the next few weeks and, hopefully, get passed this year.”Similar...

Custom Breast Forms, Essentially Women, Nikki Jensen, vgm group, Women's Health


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Women's health advocates ready to drum up support for legislation

June 30, 2017Liz Beaulieu, Editor

WASHINGTON - A recently introduced bill seeking Medicare coverage for wigs is an exciting step forward for women's health, say advocates.“It's a relatively inexpensive DME item but it certainly carries a lot of importance for a woman undergoing chemo—the hair loss is an extremely difficult piece,” said Mary Aframe, owner and founder of Women's Image Center in Worcester and Leominster, Mass., who has worked for nearly 12 years to try and get a bill introduced. “This is quite...

Essentially Women, H.R. 2925, wigs, Women's Health


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