Tag: Motif Medical
Women’s health redefined: Industry shifts from medical necessity to lifelong, personalized care
November 21, 2025Tracy Orzel
For decades, women’s health was defined narrowly by what insurers deemed “medically necessary,” but that’s shifting – and fast. What once revolved around childbirth and a handful of condition-based interventions is broadening into a lifetime of needs, spanning fertility, postpartum recovery, menopause, cancer survivorship and mobility.
Industry leaders say this evolution isn’t just overdue; it’s a...
Take holistic approach to women’s health
August 25, 2023John Andrews
Women’s health comprises many sectors, but the major ones are maternity and postpartum, as well as post-mastectomy and menopause products. And although those sectors have very different characteristics, they actually represent an opportunity for HME providers to care for female patients over the course of their lives, specialists in the field say.
The advantage for astute providers is to establish relationships with clients while they are young by furnishing maternity items and offering...
Medtrade attendees vote on best new products
March 31, 2023HME News Staff
DALLAS – Miracle Mobility in Clearwater, Fla., won the Gold Award at the New Product Pavilion at Medtrade for its 4N1 Electric Walker Wheelchair. Belluscura won the Silver Award for its DISCOV-R Portable Oxygen Concentrator, and Motif Medical won the Bronze Award for its Aura Breast Pump. The awards are sponsored by HomeCare Magazine. Medtrade took place March 28-30 at the Kay Bailey Convention Center in Dallas.
Maternal & infant care invites opportunities
August 26, 2022John Andrews
Nikki Jensen of Essentially Women uses the pandemic as an example of how the maternal and infant care category presents a prime business opportunity for the HME industry.
“Social distancing prevented face-to-face health care services like post-mastectomy care, offering the chance to diversify, because throughout the pandemic, babies were still being born,” said Jensen, vice president of Essentially Women, a membership services organizations for women’s health providers...
Maternal & Infant: Become mom’s one-stop-shop
December 8, 2021Brandon Fonville
Q. How can the increase in breastfeeding rates positively affect my business?
A. According to the CDC’s National Immunization Survey, the percentage of mothers who breastfeed their babies has increased steadily from 2011 to 2018. Not only are more mothers breastfeeding but for longer periods of time. The rate of mothers who breastfed their babies at 12 months has increased from 26.7% in 2011 to 35% in 2018.
The increase in breastfeeding rates can be attributed to hospitals...
Maternal & infant: Future-proof your business
November 10, 2021Brandon Fonville
Q. Should I add breast pumps to my product mix?
A. The Affordable Care Act of 2010 included the Women's Preventive Services Initiative Clause. This clause recommended comprehensive lactation support services, including breastfeeding equipment and supplies, to ensure the successful initiation and maintenance of breastfeeding.
From the implementation of this clause, providers began offering breast pumps as a covered benefit to mothers. As time went on, providers started offering...
Maternal & Infant: Embrace cost-effective option
October 13, 2021Brandon Fonville
Q. What is at-home phototherapy treatment and why is it important?
A. At-home phototherapy treatment is a way of reducing the bilirubin levels of infants with jaundice using blanket phototherapy in the comfort of your own home, as opposed to hospital treatment.
Phototherapy has been a popular, non-invasive way to treat neonatal jaundice for more than 30 years. The treatment has been typically done in a hospital setting by placing the baby under stationary lights, but advances in technology...
Medtrade East exhibitors rolling out red carpet for visitors
October 1, 2021John Andrews
ATLANTA – With pandemic-induced virtual meetings dominating the past year-and-a-half, Medtrade East exhibitors are greatly looking forward to seeing “live” visitors at their booths during the trade show, Oct. 18-20 at the Georgia World Congress Center in Atlanta.
“Even though our industry has done a tremendous job expanding our use of digital communications, , there is nothing that can replace in-person networking and the conversations that are held on the expo hall...
HME providers tap into ‘huge’ maternity market
September 13, 2021Tracy Orzel
Sponsored Content:
RALEIGH, N.C. – The market for maternity products is stable, unlike many other sectors of the HME industry right now, making it an attractive area of growth for providers.
“There are always people having children—daily,” said Matt Scott, business development manager at Prism Medical Products, a provider in Elkin, N.C., that partners with Motif Medical to offer maternity products to customers.
Based in Raleigh, N.C., Motif Medical develops insurance-eligible...
Maternal & infant care: Understand benefits of compression therapy
September 13, 2021Brandon Fonville
Q. What are the health benefits of maternity compression products during pregnancy and postpartum?
A. Maternity compression has become an essential element to a mom’s pregnancy and postpartum journey. Compression garments offer wonderful health benefits for mothers during pregnancy by providing comfort and relief from swelling, back pain and muscle fatigue.
During postpartum, compression garments can help speed up recovery and reduce discomfort, which can help reduce stress...