Tag: Dana Donofree

Mastectomy boutiques are in a position to empower breast cancer survivors to live “fully and beautifully,” says Dana Donofree, founder of AnaOno, a post-mastectomy clothing designer, and a survivor herself. To do that, providers need to engage with survivors through the three pillars of marketing: commerce, content and community, she says. “View your activity through these three pillars to determine the who, the what, and the why,” said Donofree during her recent EW...