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Social Media: 'The whole point is to get people to come in'

January 24, 2014Elizabeth Deprey

AUSTIN, Texas - Provider Brent Bradshaw has jumped into social media with both feet. “We're going for brand awareness,” said Bradshaw, president of Durable Medical Equipment Inc. “The whole point is to get people to come in.” Bradshaw in November launched a three-pronged social media effort on Facebook, Google+ and Foursquare to promote his brick-and-mortar location. Facebook and Google+ are not new to the HME scene—those communities offer one-on-one interaction...

Facebook, Foursquare, Google+, social media