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Tag: LinkedIn


Editorial

Great social B2B tactics, thanks to one Native American, two shoes

October 21, 2016Guest Commentary

My personal activity on LinkedIn is increasing, like many of my peers, because the HME space is narrowing. A quick newsfeed glance on the site regularly shows my HME connections serving up posts to position themselves in other healthcare markets. Even more interestingly, some peers are using LinkedIn to recreate themselves as subject matter experts in entirely new fields of work! The ongoing flow of sales pitches on LinkedIn is entertaining, to say the least.With that in mind, I decided to test the...

Get Social, LinkedIn, Lisa Wells, social media


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Smart Talk

LinkedIn: Check the pulse

February 20, 2015Beth Cox Hollingsworth

A. Reading and sharing articles related to work can help stimulate business ideas and inspire solutions to the biggest challenges. LinkedIn Pulse is an online news service that allows you to follow “influencers,” “channels” or “publishers” based on your interests, and receive interesting content in a one-stop online destination.By following Pulse contributors, you can tailor the feed to show the news and articles that interest you most. To get started, you will...

Beth Cox Hollingsworth, LinkedIn


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Smart Talk

LinkedIn: Be specific

January 23, 2015Beth Cox Hollingsworth

A. Building your LinkedIn profile page is time-consuming, but the process will help you think deeply about your talents. What skills and personal touches do you offer your patients? What advice can you contribute to fellow professionals online? The results of this reflection will boost your LinkedIn profile and contribute to your company's overall marketing message.Here are three things you can do to make your profile stand out.Change Your TitleMost people on LinkedIn use the default job title and...

Beth Cox Hollingsworth, LinkedIn


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Smart Talk

LinkedIn: Make it personal

December 23, 2014Beth Cox Hollingsworth

A. LinkedIn provides a social platform to connect with HME professionals throughout the country. While some use the social networking site to look for new work opportunities, it can also be used as a tool to discuss day-to-day business challenges, find solutions and share your expertise. Whether you're already using LinkedIn or considering making a profile for the first time, here are three steps to making it work for you.Make your profile great It's easy to skimp over creating a quality profile,...

Beth Cox Hollingsworth, LinkedIn


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News

Mike Sperduti: Prospect for gold on LinkedIn

January 24, 2014Liz Beaulieu, Editor

If you're a business owner and you think LinkedIn is just a way to manage your professional identity, you're missing a big sales and marketing opportunity, says consultant Mike Sperduti. HME News caught up with Sperduti, the president of Emerge Sales, in January to talk about how HME providers can use LinkedIn as a revenue-generating tool—the topic of a two-part webcast he's hosting in February. “This is a discussion about money, not your image,” he said.HME News: OK, spill the...

LinkedIn, mike Sperduti, sales


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On the Move

Making the link with social media

April 5, 2013Elizabeth Deprey

I'm relatively new to LinkedIn. I joined Facebook in college, way back when it was only open to college students, and I'm pretty familiar with it. LinkedIn—a similar person-to-person connection site—was new to me when I joined HME News. When I first started on LinkedIn, Liz and I connected my Twitter feed to the account, so people would see my tweets as updates on their LinkedIn homepage. Alas, Twitter and LinkedIn ended their partnership a while ago. And still, I'm getting half a dozen...

LinkedIn, social media


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Editorial

Pin it then link it

January 25, 2013Anna McDevitt

Just as we were getting used to the idea of using Facebook and Twitter for business, two new social networks are starting to vie for our attention: Pinterest and LinkedIn. For your purposes, Pinterest is a visually driven tool to connect with patients and caregivers in a personal way. LinkedIn is a business-to-business relationship building tool. Social media can be quite effective for developing your brand and growing your business; however, the secret to deciphering social media is to understand...

LinkedIn, Pinterest, social media


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