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Tag: balanced scorecard


Smart Talk

Balanced scorecard: Keep it simple

February 25, 2013Tom Cesar

A. An organizational process is a collection of interrelated activities or tasks that produce outputs. Your scorecard process objectives should address the question of which processes are the most critical for satisfying customers, company owners, and stakeholders. For customers, an innovative process is one that identifies customer needs and the development of new solutions to meet those needs. For owners and stakeholders, your objectives should address improving the efficiency of the flow...

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Smart Talk

Balanced scorecard: Connect processes to results

January 25, 2013Tom Cesar

A. The focus of your business strategy is to connect internal processes to improve results with customers. The core question for this: What strategic targets should be set to satisfy the desires of your customers to achieve financial objectives? There are three basic customer-focused value propositions.Product leadershipYour value propositions must be written from the customer's perspective with a focus on the key benefits in functionality, features and performance. You have good products and...

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Smart Talk

Balanced scorecard: Define your strategy

December 28, 2012Tom Cesar

A. When designing a balanced scorecard, start by asking: “What is our strategy?” To answer this question, the first step is doing a SWOT analysis, or another similar scanning assessment, followed by evaluation of issues, forecasting and goal setting.The strategic goals that you set represent the four key components of finance—customer, internal processes, learning and growth—that make up the balanced scorecard. It is crucial that you write clear objectives for evaluating actual...

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