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Tag: strategy


New Rotech CEO talks strategy

April 18, 2014Theresa Flaherty, Managing Editor

ORLANDO, Fla. - Rotech Healthcare is speeding up turnaround plans, with a new CEO and some “aggressive goals.”“We determined we weren't working fast enough to make necessary changes to position ourselves to the new realities of our industry—now and in the future,” said Tim Pigg, CEO. “The Rotech management team has established some aggressive and difficult financial goals.”Pigg, who took over the reins from Steve Alsene in January, is a 30-year veteran at...

CEO, Competitive Bidding, Core Products, Rotech, strategy, technology

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On the Editor's Desk

Modification, not elimination

January 10, 2012Liz Beaulieu, Editor

It's never a good feeling when we send our January issue to the printers in mid-December and it has three stories about a new power mobility device demonstration, including a front-page story, and CMS decides on Dec. 29 to postpone said demo. I mean, it was good news for the industry, but bad news for HME News. Upon learning the news, Theresa Flaherty said rhetorically: “Don't mind all of those stories on the PMD demo in our January issue. They're now obsolete.” They are—and they...

On The Editor's Desk, PMD demo, strategy

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Scooter Store launches new branding strategy

August 23, 2010HME News Staff

NEW BRAUNFELS, Texas - The Scooter Store announced this week that it will be working with an integrated group of advertising and marketing agencies to "shape a new brand strategy" for the company. "This plan will include a new campaign promoting the life-enriching benefits of power mobility solutions while motivating, inspiring, cultivating trust and more fully defining the company brand," The Scooter Store stated in a release. "It will also lower the cost of customer acquisition through a sharper...

Advertising, Marketing, scooter store, scooter store, strategy, wheelchair

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