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BJ Anderson

Smart Talk

Sales: Forge ahead with confidence

May 13, 2026BJ Anderson

Q. Is my sales team selling outcomes or equipment? A. Good question, and you already know the answer. Do they “show up and throw up” - listing the equipment your company provides to the gatekeeper of an account or someone who walked into your retail space? Do you hear this response: “Do you have information you can leave with me?” or “I’m just looking around.” If so, the sales rep just became a commodity. Or worse, a second option. Here’s...

QP3 Training Systems, Sales

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