Attn: Grace receives $2M to boost further growth
By HME News Staff
Updated 12:24 PM CDT, Wed July 12, 2023
BOSTON – Attn: Grace, a female-founded company that designs high-performing, skin-safe incontinence products for women, has received $2 million in new funding to fuel further growth. Led by For Later, the oversubscribed round also saw participation from Flybridge, as well as existing investors, including Kapor Capital, Portfolia, Ingeborg Investments, and Commonwealth. “We hear stories from our customers every day about the difference our products are making in their day-to-day routines and, ultimately, in their overall quality of life,” said Alex Fennell, co-founder of Attn: Grace. “We’re incredibly excited to continue driving our mission forward and increasing access to solutions that don’t force women to compromise on comfort, performance or their larger values.” The announcement comes on the heels of Attn: Grace's launch in May in nearly 1,600 Walmart Supercenters nationwide, as well as on Walmart.com and Target.com. Attn: Grace says it excludes the almost 1,700 chemicals that have been banned or restricted from use in personal care products by the European Union, many of them still used in conventional care products sold in the U.S.
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