Home Health steps onto national stage

Tuesday, December 21, 2010

INDIANAPOLIS - It took six years for Home Health Depot to grow from one location to 12. But the provider's acquisition of e-commerce and consumer catalog business Rite at Home Health Care Products in October made the company a national player overnight.

"That's the power of catalog and the Internet," said David Hartley, CEO of Home Health Depot. "We'll be able to leverage a much larger platform and put it all under one division: the platform, the mechanism to make it all work, and the economies of scale to fuel it."

Rite at Home markets and sells home health products through direct mail and co-branded websites. The deal will allow Home Health Depot to partner with groups like national home health agencies and member benefit organizations to get products to their patients or members, often at discounted rates.

Health Depot will build and maintain a private or co-branded website; handle order fulfillment and product procurement; and provide customer service and billing operations.

"It's a revenue-sharing model that allows them to deliver additional products," said Hartley.

The partnership will also allow for co- or private-branded catalogs.