Invacare intros new pricing policy
ELYRIA, Ohio – Invacare has introduced a new pricing policy for providers that sell and market its products over the Internet in the United States.
About one month after terminating its existing Lowest Advertising and Marketing Prices (LAMP) Guidelines, the company on July 7 introduced a new Minimum Advertised Price (MAP) Policy.
Per the policy, Invacare will specify a minimum advertised price for certain products that it designates, from time to time, as “MAP Products.” It will be a violation of the policy for an e-commerce provider to list advertised prices for such products that are lower than the prices specified by the company.
(For the current list of MAP products and pricing, go here.)
Invacare says it is within the discretion of the e-commerce provider to adhere to the policy. However, if a provider violates the policy, the company reserves the right to, upon first violation, place a shipment on hold for two business days and, upon second violation, place a shipment on hold for 30 business days. Subsequent violations may result in sanctions for longer periods of time, or suspension or termination of accounts.
Invacare says the new policy encourages e-commerce providers to invest in marketing, pre-sales and post-sales services, and support for the products, and promotes the “premium status” of the company’s products.
“We must continue to recognize those providers who offer superior customer service and product selection of a broad level, and that is the overriding purposed of this policy,” stated Judy Kovacs, vice president of customer service and sales operations, in a press release.