Medtrade shifts to shorter show

Friday, May 19, 2017

ATLANTA – Medtrade officials have shortened this year’s show and added a cash incentive to attendees who stick around for the duration.

Show officials will end this year’s Medtrade, slated for Oct. 23–25 at the Georgia World Congress Center, on Wednesday evening instead of Thursday afternoon. Additionally, they will extend exhibit time by an extra hour on days two and three, keeping the show floor open until 5 p.m.

The changes are based on exhibitor feedback and survey data, show officials say.

“We are modifying the show schedule to provide exhibitors with the highest quality exposure to Medtrade attendees, as well as to offer the best experience for attendees—many of whom may be able to save additional money on hotel and expenses,” said Sarah Varner, marketing director, in a press release.

The show will end on Wednesday evening with a networking reception on the show floor, during which attendees will have the chance to win a $5,000 cash prize.

Medtrade got its start in 1979 and grew into the HME industry’s largest event, drawing thousands of attendees from all over the country. Drastic changes in reimbursement and industry consolidation, however, have chipped away at attendance from both providers and exhibitors.

This year’s show has 243 exhibitors already, including several new companies. Fifty-three workshops and educational sessions will take place during the show’s three days.

Early registration for Medtrade starts soon.