Philips launches COPD campaign featuring marathoner
By HME News Staff
Updated Tue November 14, 2017
AMSTERDAM - Royal Philips has launched a “global movement” to raise awareness for COPD ahead of World COPD Day on Nov. 15. Philips is collaborating with marathoner Russell Winwood, who has COPD, to create motivational content designed to help educate, engage and empower COPD patients and their caregivers. The company is working with Winwood to share his personal journey with other COPD patients to inspire them to live their lives to the fullest. Six months after his diagnosis, he completed his first full Ironman and continues to participate in triathlons around the world, showing that a COPD diagnosis does not need to stop patients from enjoying their favorite activities. Philips has also committed to donating $1 to The COPD Foundation for every campaign video share throughout November, which is COPD Awareness Month. COPD is the fourth leading cause of death worldwide and is expected to be the third leading cause by 2020.
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