Retail therapy: Uplifting Every Woman
GREENVILLE, S.C. – Casey Bolt was too young to understand much when her maternal grandmother survived a bout with breast cancer, but she now plans to make a career out of helping other women.
“I wanted to get more involved,” said Bolt, manager of women’s health services at For Every Woman, a boutique she opened with her mother, Jackie Bolt, in May. “I also like the concept of women helping women.”
For Every Woman is a sister company to Carolina Homecare, a full line HME and respiratory company. Jackie Bolt owns both companies.
The boutique, which accepts Medicare and private insurance, carries breast prostheses, post-mastectomy bras, swimsuits, and lymphedema and compression garments. It also carries inspirational items, jewelry, scarves, hats and purses—at several price points.
“When you walk in the door, you feel like you are in a women’s shop,” said Jackie Bolt. “We say retail therapy is great for women, but we also want them to feel uplifted and know there are people here to support them.”
For Every Woman has a feminine feel with muted colors, a comfortable seating area and inspirational plaques on the walls.
“These women spend enough time in doctors’ offices and hospitals,” said Casey Bolt. “We wanted to create a calming, peaceful and warm environment.”
Casey Bolt has used social media to start marketing the boutique, and plans to reach out directly to referral sources soon.
Jackie Bolt has always had an interest in women’s health, but she said the boutique is also an effort to replace revenues lost to competitive bidding.