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Sales strategy: Black Friday, Cyber Monday

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Thursday, November 20, 2014

We all know that Black Friday and Cyber Monday are nearly upon us, however we are in a very unique industry in that most people will not be purchasing medical supplies for gifts.

Tricks of the trade

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Monday, November 17, 2014

Like any professional, I’m sure each of you have developed certain tricks of the trade—marketing techniques, sales strategies, pie charts, what have you—to help you do your job faster and better.

Elections are ovah! Now what?

 - 
Thursday, November 13, 2014

I don’t know about the rest of you, but I, for one, am glad the elections are over. 

The onslaught of political mailers (we receive everything in triplicate at my house), the negative TV and radio ads, the knocks on the door. Being a voter is exhausting.

Bonjour! Je m’appelle Tracy

 - 
Friday, October 31, 2014

Jumping into the HME industry is a lot like learning a new language in the native-speaking country. In the beginning, people are frustrated with you, there’s a lot of blank stares, you’re constantly asking others to repeat themselves and you’re almost positive they think you’re addled.

We follow @TomRyanHME

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Tuesday, October 21, 2014

At today's far-too-early AAHomecare Washington Update, the association announced a new app. But CEO Tom Ryan (you all know Tom, right?) mentioned he's on twitter. I'm sorry, we're in Georgia. I meant to use the official state phrase: ya'll.

Excuse me, do you know where the show daily office is?

 - 
Monday, October 20, 2014

“Do you know where the show daily office is?”

It didn’t take long to learn that this year’s best kept show secret is the location of the show daily office.

No matter who we asked, no one could tell us. I mean, I even had the room number but it was, frankly, weird.

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Jump in. The water is fine.

 - 
Wednesday, October 15, 2014

New England is known, among other things, for its gorgeous fall foliage. For the past few years, hot dry summers (too hot for us natives) have led to muddied browns and rusty reds.

Heading out

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Wednesday, September 24, 2014

You know the line: "Farewell, adieu, auf weidersehen, goodbye."

And the awards go to…

 - 
Monday, September 22, 2014

We announced the HME Excellence Awards winners at the HME News Business Summit Sept. 7-9 in Minneapolis, but I also wanted to give them a well-deserved shout-out here:

First place: Reliable Medical Supply, Brooklyn Park, Minn.

Is the up, down activity in M&A finally over?

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Friday, September 12, 2014

In this sneak peek of the M&A Insider that will appear in the October issue, The Braff Group looks at HME deal trends from 2006 to date.

As the firm notes in its analysis below, the last three quarters of activity have been relatively steady, with 15-18 deals per quarter.

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