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Tag: Essentially Women


News

In brief: AAH on Medicaid, AdaptHealth on expectations, GAO on waivers

January 13, 2023HME News Staff

WASHINGTON – AAHomecare’s Payer Relations Team has begun a nationwide campaign to work with state/regional association leaders to better align state Medicaid rates with higher costs.  The association says HME providers are experiencing increasing product prices and operational costs due to the COVID-19 pandemic and supply chain issues, as well as ongoing inflation pressures.  “Our work will include requesting that rates reflect the 6.4%+ CPI-U increases granted by...

AdaptHealth, Essentially Women, Home Medical Equipment, Inogen, Medicaid, Telehealth


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Also Noted

EW announces award finalists 

January 10, 2023HME News Staff

WATERLOO, Iowa – Essentially Women has announced the three finalists for the 2023 Ruth Addison Award of Excellence. They are Carol Poole, owner of A New You Pink Boutique in Brandon, Fla; Patsy Taylor, former boutique coordinator, Magnolias Breast Health Boutique, Augusta, Ga.; and Ramona Hertzell, CFm, owner of Second to Nature Boutique in Greensboro, N.C. “The Essentially Women Ruth Addison Award of Excellence has become a significant award in the women’s health industry,”...

Essentially Women, Ruth Addison Award of Excellence


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Specialty Providers

Lymphedema coverage now in the works 

January 9, 2023HME News Staff

WASHINGTON – The Lymphedema Treatment Act has become law as part of an omnibus bill passed by Congress and signed by President Joe Biden in late December.  The act requires Medicare to pay for compression garments, bandages and supplies to reduce lymphedema-related swelling and prevent recurrence.  “Congratulations to the Lymphedema Advocacy Group for their tireless efforts to pass the Lymphedema Treatment Act,” said Nikki Jensen, vice president of Essentially Women....

Compression Garments, Essentially Women, Lymphedema Treatment Act


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Specialty Providers

EW Focus Conference shines light on new markets

December 30, 2022Theresa Flaherty, Managing Editor

CLEARWATER BEACH, Fla. – Gone are the days when diversification for a women’s health boutique meant simply adding swimwear and wigs.   These days, providers have a lot more opportunities to cross-sell products and services for a host of women’s health concerns, and the upcoming Focus on the Future Conference will show attendees how, says Nikki Jensen.  “The pandemic brought to light the importance of diversification,” said Jensen, vice president...

Essentially Women, Focus on the Future, Women's Health


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Also Noted

EW opens registration for Focus Conference 

September 26, 2022HME News Staff

WATERLOO, Iowa – Registration is open for Essentially Women’s Focus Conference, scheduled for Feb. 4-6, 2023, at the Sheraton Sand Key Resort in Clearwater Beach, Fla. “We are excited to bring Focus Conference back to the Sheraton Key Resort in 2023,” said Nikki Jensen, vice president of EW, a division of VGM & Associates. “We had so much positive feedback from our attendee last year on the location, education and networking.” Early bird registration ends Nov....

Essentially Women, Focus Conference, VGM & Associates, Women's Health


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Nikki Jensen

Specialty Providers

Look beyond breast pumps, says EW

September 16, 2022Theresa Flaherty, Managing Editor

WATERLOO, Iowa – There’s plenty of opportunity beyond breast pumps in the fast-growing mother-baby market, says Essentially Women’s Nikki Jensen.    “No matter what happens, babies will still be coming – that is a constant,” said Jensen, vice president of EW. “It doesn’t require special certifications. As long as a supplier (accepts) insurance and is able to bill for these covered items, they can get in the business.”  EW,...

Breast Pumps, Essentially Women, Lily, Nikki Jensen, Women's Health


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Elidah, VGM partner to expand access to female health solution 

September 13, 2022HME News Staff

MONROE, Conn. – Elidah, a growing medical solutions company that focuses on delivering FDA-cleared, clinically proven treatment devices for difficult-to-treat female health urinary conditions, has signed a national agreement with VGM & Associates. The agreement expands Elidah’s reach for the one-in-three women who suffer from pelvic floor dysfunction with urinary incontinence, according to a press release. “We are very privileged to partner with VGM & Associates as their reach and...

Elidah, Essentially Women, female health, urinary incontinence, VGM & Associates


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Business Development

Maternal & infant care invites opportunities

August 26, 2022John Andrews

Nikki Jensen of Essentially Women uses the pandemic as an example of how the maternal and infant care category presents a prime business opportunity for the HME industry.  “Social distancing prevented face-to-face health care services like post-mastectomy care, offering the chance to diversify, because throughout the pandemic, babies were still being born,” said Jensen, vice president of Essentially Women, a membership services organizations for women’s health providers...

Brandon Fonville, Essentially Women, maternal & infant care, Motif Medical, Nikki Jensen


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EW launches mother-baby program 

August 23, 2022HME News Staff

WATERLOO, Iowa – Essentially Women (EW), a division of VGM & Associates, has launched Lily, a new mother-baby program designed to help members grow their business in the fast-growing area of the women’s care industry. The program offers products, services and solutions to help members support women in all stages of motherhood. “Whether you’re starting a new business expanding your current offerings, Lily is our source for EW members to gain access to education, thought leadership,...

Essentially Women, mother-baby, women's care


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The sisterhood of Mary Walsh Aframe

Specialty Providers

The sisterhood of Mary Walsh Aframe

June 10, 2022Theresa Flaherty, Managing Editor

WORCESTER, Mass. – It’s been 12 years since Mary Walsh Aframe first lugged a suitcase full of women’s health products to the office of Rep. Jim McGovern, D-Mass., to shine a spotlight on the lack of Medicare reimbursement for such items, which are often deemed “medically unnecessary.” Walsh Aframe, who was recently named the 2022 Essentially Women Ruth Addison Award Winner at this year’s Focus Conference, hasn’t let up since, and plans to meet with McGovern...

Breast Cancer Patient Equity Act, Custom Breast Prostheses, Essentially Women, Mary Walsh Aframe, Women's Health


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