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Tag: Focus Conference


Nikki Jensen

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EW’s Focus is at Heartland

April 26, 2024Theresa Flaherty, Managing Editor

WATERLOO, Iowa – VGM’s Heartland Conference will host Focus at Heartland this year, a change in format for Essentially Women’s annual conference that will allow organizers to “go above and beyond” what they offer women’s health providers, says Nikki Jensen.  “The abundance of resources and thought leaders that we have at Heartland – this is an unprecedented opportunity to bring it to EW members,” said Jensen, vice president of EW, a division...

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EW opens registration for Focus Conference 

September 26, 2022HME News Staff

WATERLOO, Iowa – Registration is open for Essentially Women’s Focus Conference, scheduled for Feb. 4-6, 2023, at the Sheraton Sand Key Resort in Clearwater Beach, Fla. “We are excited to bring Focus Conference back to the Sheraton Key Resort in 2023,” said Nikki Jensen, vice president of EW, a division of VGM & Associates. “We had so much positive feedback from our attendee last year on the location, education and networking.” Early bird registration ends Nov....

Essentially Women, Focus Conference, VGM & Associates, Women's Health


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Essentially Women presents EW Ruth Addison Award

May 12, 2022HME News Staff

WATERLOO, Iowa – Essentially Women, a division of VGM & Associates, named Mary Walsh Aframe as the 2022 Essentially Women Ruth Addison Award Winner at this year’s Focus Conference. Essentially Women presents the EW Ruth Addison Award each year to an individual who has made a significant impact within her company, her community and the women’s health industry. Walsh Aframe, the owner and founder of The Women’s Image Center in Worcester, Mass., has been instrumental in the introduction...

Essentially Women, Focus Conference, Home Medical Equipment (HME), women's health products


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Nikki Jensen

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EW’s Focus Conference pushed to May

January 13, 2022HME News Staff

WATERLOO, Iowa – Essentially Women’s Focus Conference has been rescheduled to May 1-3, 2022, “out of an abundance of caution” due to a recent surge in COVID-19 cases, say organizers. The event was originally slated to take place Feb. 5-7 at the Sheraton Sand Key Resort in Clearwater Beach, Fla., “The safety and health of our attendees, exhibitors, speakers and staff is our key priority,” said Nikki Jensen, vice president of Essentially Women. “We have a responsibility...

Essentially Women, Focus Conference, Home Medical Equipment (HME)


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Nikki Jensen

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EW’s upcoming Focus Conference offers chance to reconnect

December 3, 2021Theresa Flaherty, Managing Editor

CLEARWATER BEACH, Fla. – Organizers of this year’s Focus Conference say attendee and exhibitor registrations are trending in the right direction, a sign of excitement for a return to in-person events.  The conference, which takes place Feb. 5-7 at the Sheraton Sand Key Resort in Clearwater Beach, Fla., offers attendees a chance to “reconnect, reset and refresh,” says Nikki Jensen.  “I think something we have all learned from virtual meetings is that virtual...

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Registration open for Focus Conference

October 25, 2021HME News Staff

WATERLOO, Iowa – Registration is now open for Essentially Women’s Focus Conference. The annual event for women’s health providers, is scheduled for Feb. 5-7 at the Sheraton Sand Key Resort in Clearwater Beach, Fla. “We are excited to host our conference in person again,” said Nikki Jensen, vice president of Essentially Women. “It is a place where our members can network, share best practices and just relax and have some fun with each other, which is much needed...

Essentially Women, Focus Conference, Women's Health


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Essentially Women focuses on conference

October 9, 2019HME News Staff

WATERLOO, Iowa - Essentially Women's annual conference will take place Feb. 8-10, 2020, at the Hilton Tampa Downtown in Tampa, Fla., offering education and CEUs.FOCUS: The EW Conference offers education on a variety of topics, including custom breast prosthesis selection, billing and reimbursement, marketing and opportunities in the CBD market. “Focus is all about providing our members with education tailored to help them improve their business,” said Nikki Jensen, vice president of EW,...

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EW conference: Time to 'reconnect'

December 21, 2018Theresa Flaherty, Managing Editor

ST. PETE BEACH, Fla. - Education, networking and football are front and center at this year's Essentially Women's Focus Conference, say event organizers.This year's event marks a welcome return to the first quarter (Feb. 2-4) after being held for the past two years in busy September, says Nikki Jensen, vice president of EW, a division of VGM.“The feedback from members and vendors was the earlier part of the year was better,” she said. “(It's easier for providers to attend) and vendors...

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Women's conference seeks speakers

March 16, 2017HME News Staff

MINNEAPOLIS - Essentially Women is seeking speakers for its annual FOCUS conference, scheduled to take place here on Sept. 16. “We are actively seeking presenters on a variety of topics relevant to women's health care providers,” said Christa Miehe, president of Essentially Women. “We offer our attendees a diverse selection of education sessions, including mastectomy, audits and compliance, marketing, professional and personal development, marketing and retail sales, to name a few.”...

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'Full slate' of education on tap for annual event

August 19, 2016Theresa Flaherty, Managing Editor

MYRTLE BEACH, S.C. - Under new ownership, Essentially Women's annual Focus Conference is primed to inject fresh energy into women's health providers.“We hope attendees leave with a better perspective on where the industry is headed and some tangible action steps for how they can be doing business better,” said Christa Miehe, who took the reins as president of EW when VGM acquired it in late December.Previously held in the spring, this year's Focus Conference takes place Sept. 25-26 in...

Christa Miehe, Essentially Women, Focus Conference, women's health boutique


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