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Reinventing Kare

April 24, 2015Liz Beaulieu, Editor

MAGNOLIA, N.J. - It's not enough for Seth Auerbach, the president and owner of Komfort & Kare, to do retail. He wants to “reinvent the experience.”Auerbach swapped his old location for a new location in February, giving it the same attention to detail as an Apple store or a Starbucks coffee shop, with help from the Architectural Fabrication Group, which designed the furnishings, lighting, retail display stands and graphics.“We wanted to stand out,” he said. “We didn't...

Home health retail, Komfort & Kare, Seth Auerbach