A. Live. A simple word, but not so simple to achieve. Most HME owners I speak with have a hard time keeping up with who walks in the door, answering incoming calls and taking care of what comes through their fax machines.
A. Recess, especially the long August recess, is a great time to schedule a meeting with your elected officials in their home district office (start in early July as their calendar gets booked up quickly).
A. A wise consultant in our industry once said that if a portion of your business is funded by the federal or state government, it is important to develop a relationship with the people who influence policy—your elected officials.
A. A common mistake I hear from HME providers expanding into retail is they put all their energy into selecting the right location and having the correct products, but do not put any thought into how they will staff their new retail location.
A. With the the baby boomers aging and their disposable income at an all-time high, it is not a question of whether HME retail will be a successful venture, it’s more a question of whether it’s a good fit for your business.
A. Brick-and-mortar retailers are often frustrated when customers use their stores as a showroom for their later purchases online. What if online price cutting isn’t the only reason your customer decides to leave a store and shop online instead?