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Marketing: Make investments that move the needle

Q. How can I be sure that the money I’m investing is not only building my brand awareness, but also stimulating sales?
 - 
02/22/2019

A. Marketing’s function is to create brand awareness, educate customers, and direct them to point-of-sale locations or sales representatives. Sales result from well-executed marketing, repeat sales result from excellent experiences.

Succession planning: Don't get caught without a plan

Q. Is succession planning important for every organization?
 - 
02/22/2019

Yes, succession planning is essential for every organization regardless of size because it demonstrates planning ahead and developing strategies, programs and people for the future and for inevitabilities.

Outsourcing: Streamline, automate your cash posting

Q. What are the best practices for my cash posting process?
 - 
02/22/2019

Cash posting is an essential part the revenue cycle. Accurately applying payments, adjustments, and denials to line items in your A/R remains the key to success – one that your billing team probably knows like the back of their hand.

Accreditation: Plan carefully to avoid pitfalls

 - 
01/24/2019

A. 2019 is a big year for the HME industry when it comes to accreditation renewals and adding product categories to your line of business. Many providers are considering adding new lines of business since the lifting of competitive bidding until January of 2021.

Marketing: Create engaging platform

Q. How do I create the most engaging content for social media?
 - 
01/24/2019

A. Social media has become one of the most engaging entertainment platforms, second only to TV. The average person spends two hours on social media daily and wants to consume media.

Succession planning: Identify future leaders

Q. If I asked one of your core employees if you have a succession plan, what would they say?
 - 
01/24/2019

A. If you asked the leaders about their HME company’s succession plan, they would likely say they don’t have one and don’t know exactly what a succession plan entails.

Outsourcing: Set expectations for success

Q. How can HME providers improve their business through outsourcing?
 - 
01/24/2019

A. It is a new year! Is it also time for a new business strategy?

Equipment management: Strategize your warehousing

Q. How can 3PL equipment warehousing improve my business?
 - 
12/21/2018

A. When using vendors that combine equipment service and warehousing for your medical devices, you can move inventory around in a much more controlled and efficient manner. Below are a few ways these capabilities can improve your business.

Business operations: List, prioritize, then engage

Q. How does company culture impact collection results?
 - 
12/21/2018

A. Today, there is an urgency to improve patient collections. You have thoughtfully created your collection policy and procedures to meet your goals. Now what? Two keys to success that cannot be found in a written policy are:  Your staff and culture.

Leadership: Bring it all together

Q. What should I keep in mind when creating a mindfulness program?
 - 
12/21/2018

A. Implementing a mindfulness program in your organization can have numerous benefits when done in the right manner. As with any training programs, make sure the mindfulness training you choose will fit with your organizational culture before you begin.

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