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Oventus highlights DTC business

Oventus highlights DTC business

BRISBANE, Australia – Oventus Medical says current data indicate that 60% of all patient referrals are coming direct-to-consumer from through two websites: gopapfree.com and o2vent.com. Additionally, the company says the number of telehealth consultations scheduled has increased 25% in the current quarter compared to the previous quarter. “Since Oventus launched its telehealth initiative as a result of COVID-19, the patient funnel has captured more than 2,000 patients,” the company stated in an update. “This growing database of interested patients looking to access Oventus Airway Technology informs the company’s marketing strategy and underpins future growth. As this program matures over the coming months and digital assets are redeveloped with improved visibility on conversion rates and customer acquisition costs, the return on investment into this channel will become more predictable and investment into this channel can be prioritized to accelerate sales growth.” Oventus also announced that Sleep Clinic Services in Brisbane has signed on to the company’s virtual lab-in-lab program. Under the agreement, Sleep Clinic Services will market and distribute O2Vent therapy to patients through the program. 

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