Parachute Health empowers adoption

PRINCETON, N.J. – Parachute Health has made it easier for HME providers to get buy in from referral sources on e-prescribing.  

The company has developed a five-part onboarding process that providers can use with referral sources to show them how to use its platform to select products, build documentation, retrieve signatures and other tasks, says Brandon Zaharoff, vice president of strategy, marketing and data. 

“Because of the pandemic, everyone knows they can’t keep faxing DME orders,” he said. “But at the same time, there’s still a gap around, they don’t know how to do this new thing. So, it’s behavioral and educational. The first pushback is getting referrals to try it and the second is walking them through the experience.” 

Late last year, Parachute also developed an end-to-end ordering solution to make it easier for providers to ease their referral sources into e-prescribing by allowing the use of fax machines but centralizing everything in a digital intake platform. 

A key component of the new onboarding process is the ability to co-browse, Zaharoff says. 

“With co-browsing, we allow our supplier partners to connect with their referrals and mirror what’s in the platform in real time,” he said. “‘See how I’m mousing over this; let me explain this to you.’ It allows suppliers to better support their referrals.” 

Eliminating barriers to the adoption of e-prescribing, combined with the urgency of the pandemic, is starting to pay in a meaningful way, Zaharoff says, with more than 30,000 referring facilities now using the company’s platform across the United States. 

“If you roll the clock back a few years, we had business in the Northeast and Texas and California,” he said. “In the last year and a half, we’ve filled in the rest of the country, achieving real penetration.” 

It helps, Zaharoff says, that Parachute is also expanding the use of its platform to other product categories like diabetes. 

“We’ve seen literally thousands of endocrinologists get on board in a matter of months,” he said. “The demand is there, with it typically taking 25 to 35 days to get a patient a CGM device. We’ve been able to help them get that down to three to five days.”