Transfer Master launches rebrand, focuses on dealer partnerships
By HME News Staff
Updated 9:11 AM CST, Thu November 13, 2025
ATLANTA – Transfer Master, part of Graham-Field, has launched a full brand refresh designed to supercharge dealer success and consumer engagement.
The relaunch features:
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A new visual identity and logo;
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A high-performance website with a dealer locator;
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Refreshed product imagery and videos; and
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And a new dealer education series focused on helping partners close more sales in the growing active aging market.
“Our sales partners told us exactly what they needed – and we listened,” said Ryan Gordon, national director of sales. “This launch gives your team the tools to convert consumer curiosity into confident purchases: clearer education, fresh imagery, stronger proof and faster paths to ‘yes.’”
The website, www.transfermaster.com, centers on two taglines: “Dreams, Made Easy” for Transfer Master’s adjustable beds and “Active Aging, Made Easy” for Graham-Field’s wide range of independence and mobility solutions – uniting comfort, support and everyday usability under one brand experience, the company says.
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