VGM’s Greatorex to retire

By HME News Staff
Updated 9:14 AM CST, Mon February 3, 2025
WATERLOO, Iowa – Jim Greatorex, vice president of VGM Live at Home, a division of VGM & Associates, has announced his plans to retire in early 2025. He began his career with VGM in 2015, bringing more than 30 years of experience in the HME and home accessibility industry to the company. As vice president of VGM Live at Home, he spearheaded many projects, services and tools to address the various needs of home access providers, the company says. “Jim’s many years of dedicated service to the HME, complex rehab technology (CRT), and home access communities have been truly remarkable,” said Tyler Mahncke, senior vice president, Clinical Mobility and Accessibility, at VGM. “From his successful years running his own business in Maine to the impactful years at VGM growing our home access division, we deeply appreciate the dedication and passion he has brought to the industry and look forward to continuing to work with him into 2025. Our goal is to ensure a smooth transition so Jim can enjoy more time with his family.” As a result of Greatorex’s retirement, Cindi Petito, who was recently named director of clinical network, will transition to director of VGM Live at Home. Supporting her will be Drew Aalderks, member account manager; Jeff Kessler, partner account manager; and Mahncke. Throughout 2025, Greatorex will maintain his relationship with VGM Live at Home and will be involved in planning this year’s VGM Live at Home Building Opportunities Summit. “It’s been an honor to work for VGM the last nine-and-a-half years and participate in the home access industry,” he said. “Working with our passionate Live at Home members and vendor partners has been a blast, and lifelong friendships have been made. I will work with Cindi Petito and the Live at Home team as long as it takes to make sure a smooth, successful transition happens. The home access industry has a very bright future with a decade or more of steady growth, and Cindi and the VGM Live at Home team is ready to continue to help the industry evolve, grow, and professionalize to meet its great potential.”
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