Tag: Jim Greatorex
New tech, new vision: Greatorex helps push for smarter home access
July 3, 2025Liz Beaulieu, Editor
ASHEVILLE, N.C. – In his new gig as a strategic advisor for DwellSafe, Jim Greatorex aims to help the company expand the customer base for its virtual home safety platform to home access and other professionals.
“We’re looking at educating them on it,” he said. “Those that have tried it are getting positive results. Once it takes hold, it will take home access to a different level.”
Greatorex was previously vice president of VGM Live at Home,...
Greatorex joins DwellSafe
June 12, 2025HME News Staff
RALEIGH, N.C. – Jim Greatorex has joined DwellSafe, a virtual home safety platform, as a strategic adviser. A longtime industry leader and former vice president of VGM Live at Home, Greatorex brings more than 30 years of experience in home safety, accessibility and care-centered innovation, the company says. “Jim has played a key role in shaping the home access space and pushing it forward,” said Jonathan Hills, co-founder of DwellSafe. “He knows where the system falls short—and...
VGM’s Greatorex to retire
February 3, 2025HME News Staff
WATERLOO, Iowa – Jim Greatorex, vice president of VGM Live at Home, a division of VGM & Associates, has announced his plans to retire in early 2025. He began his career with VGM in 2015, bringing more than 30 years of experience in the HME and home accessibility industry to the company. As vice president of VGM Live at Home, he spearheaded many projects, services and tools to address the various needs of home access providers, the company says. “Jim’s many years of dedicated service...
Building Summit seeks to ‘disrupt’ home access market
August 23, 2024Liz Beaulieu, Editor
KANSAS CITY – VGM Live at Home's Building Opportunities Summit in November will help take the home accessibility market to the next level with presentations and breakout sessions on how to leverage the latest in technology, says Jim Greatorex.
Among those technologies: a physician-owned company with a mobile application that brings a clinical aspect to home assessments, says Jim Greatorex, vice president of VGM Live at Home, who was in the process of finalizing a partnership with...
Home access: ‘The next three years are pivotal’
February 14, 2024Liz Beaulieu, Editor
WATERLOO, Iowa – Coming off a successful event in the fall and a revamped website early this year, VGM Live at Home is helping to solidify home accessibility as "another link in the home care system,” says Jim Greatorex.
“The next three years are pivotal,” said Greatorex, vice president of VGM Live at Home, a nationwide network of providers focused on home modifications and independent living solutions. “We have a chance for a lot of growth and a chance...
VGM’s Building Opportunities Summit seeks to elevate home access
September 9, 2022Liz Beaulieu, Editor
TAMPA, Fla. – VGM Live at Home will unveil several new initiatives at its Building Opportunities Summit, Nov. 10-12, in Tampa, Fla., that will help to professionalize the home access market, says Jim Greatorex.
“We’ve done this event before, but this one is going to be much bigger,” said Greatorex, vice president of VGM Live at Home. “The theme is: Working together to define, professionalize and grow the home access industry. We have all kinds of things we’re...
Home access market turns corner
October 29, 2021Liz Beaulieu, Editor
WATERLOO, Iowa – VGM Live at Home has a number of new agreements lined up that will help to position the home accessibility market for “rapid growth” by the end of this year, says Jim Greatorex.
“The home accessibility market is at a turning point,” said Greatorex, vice president of VGM Live at Home. “There’s going to be real, rapid growth by the end of this year and into 2022, where’s it’s going to be really noticeable.”
Here’s...
Home accessibility demand stays high
October 1, 2021John Andrews
COVID-19 kept everyone home during the pandemic’s ascension, triggering a strong interest in home modifications and jumpstarting demand for home accessibility products and services. A year later, that demand hasn’t waned, specialists in the field say; if anything, they say, it continues to escalate.
“Demand for home accessibility is not slowing down but growing,” said Jim Greatorex, vice president of Waterloo, Iowa-based VGM Live at Home. “Things were a little...
VGM Live at Home standardizes home access
December 29, 2020Liz Beaulieu, Editor
WATERLOO, Iowa – VGM Live at Home has developed a select member program to help standardize the process of connecting home access companies with insurers and other organizations.
The program provides insurers and other organizations with home access companies that all provide a certain set of services and that all have at least one master certified environmental access consultant on staff.
“In talking with our members – we’ve had talks with big, kind of regional companies...
Home access market primed to explode
November 1, 2019Liz Beaulieu, Editor
ATLANTA - VGM's Jim Greatorex likens the current status of the home accessibility market to the complex rehab market 15 years ago.
“It's only reached 15% of its potential,” said Greatorex, vice president of VGM Live at Home at Medtrade on Oct. 21. “All the companies that we work with, they all had record-breaking 2018s and they say they're going to break their records again for 2019.”
Current estimates peg the home access market at $700 million annually....