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Tag: Caroline Pinney

Smart Talk

Training & education: Be willing to go the extra step

June 20, 2014Caroline Pinney

A. Brick-and-mortar retailers are often frustrated when customers use their stores as a showroom for their later purchases online. What if online price cutting isn't the only reason your customer decides to leave a store and shop online instead? What if you could keep more of your sales in house by investing more in employee education and training? A recent survey from the Kellogg School of Management at Northwestern University found that service may be the deciding factor for a customer to make...

Caroline Pinney, Customer Service, Training

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Smart Talk

Training & education: Keep customers in the loop

May 23, 2014Caroline Pinney

A. These days, people have constant access to the Internet. Smart phones and tablets make it easy to stay connected while on the go. Businesses that directly interact through social media have the opportunity to reach new customers and strengthen relationships with current customers through education. Educating your customers will allow consumers to build a relationship with your brand. Social media will enable you to project your brand image across many different platforms. While each platform...

Caroline Pinney, Juzo, social media, Training

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Smart Talk

Training & education: Create peace of mind

April 25, 2014Caroline Pinney

A. You can be the reason that your customers don't lose sleep due to the fear of the unknown. You can provide the support needed to give them confidence that their decisions are being made on accurate and complete information. You can bridge the gap between random and frightening interface with the system and care coordination that produces the best outcomes for your customer. Your customers want to be confident and in control while making decisions that center around their health and well-being....

Caroline Pinney, Juzo, Training

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