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Navigating lead generation safely

Specialty Providers

Navigating lead generation safely

December 29, 2020Theresa Flaherty, Managing Editor

ATLANTA - Wayne van Halem gets contacted “all the time” by companies that are having issues with audits. A common factor? Lead-generating companies, he says. These are companies that are new to the industry and those that are well established, he says. “They will convince people that they can make them a lot of money,” said van Halem, president of The van Halem Group. “They get told, ‘We’ll do all the work and the paperwork, and all you have to do is...

lead generation, orthotics, Round 2021, Wayne van Halem


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Smart Talk

Lead Generation: Deploy 'scalable strategy'

August 25, 2015Zeeshan Hayat

A. It is important to know that partnering with a lead generation firm is only half of the battle. What many companies do not realize is that half of their ability to be successful relies on their own internal sales pipeline—current marketing efforts, staff training/capacity, and overall strategy.Fortunately, successful lead generation companies make it a priority to work closely with HME clients to align lead generation strategy with the existing sales program and ensure mutual growth. In...

lead generation, Zeeshan hayat


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Smart Talk

Lead Generation: Use lead generation as road map

July 27, 2015Zeeshan Hayat

A. When one looks to other industries, three things become readily apparent: 1) they have fully embraced lead generation as an integral component of their marketing strategy; 2) they are implementing lead generation techniques in some capacity; and 3) they are seeing the measurable impact on ROI that an effective lead generation campaign can have.Some of the biggest lead generation industries include insurance, legal, financial (mortgages and credit cards) and education. These are not “small...

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Providers

Telemarketing: It's easy to run afoul of rules

June 19, 2015Theresa Flaherty, Managing Editor

A lawsuit alleging Lincare violated telemarketing laws highlights just how complicated attracting new patients can be.“As a general rule, DME providers are clueless as far as telemarketing laws,” said Jeff Baird, chairman of the Health Care Group at Brown & Fortunato.To be sure, there's a lot to keep track of. In addition to Medicare statute and supplier standards, there are also federal and state “Do Not Call” laws and HIPAA marketing restrictions.Even national players can...

Jeff Baird, lead generation, Prism Media, telemarketing rules


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Smart Talk

Lead Generation: Take the guesswork out of finding leads

May 26, 2015Zeeshan Hayat

A. Unfortunately, when HME providers hear “lead generation” there is often still a hesitation that exists with respect to outsourcing their acquisition methods. What these companies do not realize is that they are likely already employing a lot of the marketing strategies and programs that lead generation companies use to develop new prospective customers for their clients.Think about the process of placing an advertisement—most companies plan for a given ad to receive a certain...

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Medtrade West

Treat lead generation as an investment

March 20, 2015Kelly Bothum

The key to good lead generation is combining in-house and outsourced strategies, says Zeeshan Hayat, CEO of Prizm Media, who will speak at Medtrade Spring. Here's what Hayat had to say about why lead generation may be common practice, but it's not always successful.HME News: Is lead generation a common practice in other industries?Zeeshan Hayat: It is common practice in all industries, from brick-and-mortar businesses to e-commerce. But not everyone is successful at it, mainly because not all the...

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