Tag: Mandi Rodgers
Marketing: Amplify efforts with AI
August 12, 2025Mandi Rodgers
Q. How should I use AI to support marketing efforts?
A. Not to show my age too much, but when I was in college, MySpace was the ONLY social media option. Go ahead and Google that, I’ll wait. In the last 20(ish) years, we have seen marketing and communications go through significant change. Most recently, we have all witnessed how artificial intelligence has evolved from a buzzword to a business-critical engine. In 2025, 88% of marketers use AI tools daily, and the AI marketing...
Marketing: Embrace the happy customer
June 17, 2025Mandi Rodgers
Q. How can customer satisfaction drive success for my business?
A. As a vice president of marketing, I’ve learned that no campaign, no matter how creative or data-driven, can outperform the influence of a genuinely happy customer. In today’s hyper-connected world, customer satisfaction isn’t just a metric—it’s a marketing engine.
Happy customers are your most authentic brand ambassadors. Their word-of-mouth referrals carry more weight than any...
Marketing: Avoid overspending
May 6, 2025Mandi Rodgers
Q. What are the marketing must-haves on a budget?
A. Budget. A word that those of us in the marketing world don’t always love to hear. And, let’s be honest, we all wish we had a blank check. But we don’t, and that is okay, because marketing your business effectively doesn't have to be costly. Here are some essential strategies to maximize your reach while keeping costs low:
Leverage social media
Social media platforms like Facebook, Instagram...
VGM makes key leadership appointments
March 25, 2024HME News Staff
WATERLOO, Iowa – VGM & Associates has named Krista McNurlen senior vice president, business operations, and promoted Mandi Rodgers to vice president, marketing. McNurlen was previously senior vice president, marketing, since April 2021. In her new role, she will be responsible for ensuring the collective focus of the team is on VGMA’s strategic objectives for the future. She will work to develop KPIs and scoreboards, milestones, communication and more. McNurlen first joined VGM in 2017...