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Tag: Wallace Weeks


Editorial

Marketing: The landscape has changed. Have you?

September 26, 2014Guest Commentary

Streamlining operations and shifting product lines to offset the revenue lost to Medicare's competitive bidding program has dominated the attentions of HME providers for the last several years. All the while, going almost un-noticed, the marketing landscaped changed, leaving the traditional marketing function of HME companies less effective than it should be.  Marketers outside of HME, and to a great extent outside of health care, began to market products and services in a way that doesn't let...

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Also Noted

Weeks provides social media marketing services

April 15, 2014HME News Staff

MELBOURNE, Fla. - Wallace Weeks is back. The consultant, who left the HME industry four years ago to build a business around photography, has expanded his services to include managing social media marketing for HME providers. Image Centric Media's “HME Social” performs social media marketing tasks for HME providers, rather than consulting with them on what they should do. “Many small and mid-size businesses have realized that social media marketing is now essential, yet they lack...

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Vendors

So long, Mr. Weeks

October 31, 2010Mike Moran

Long-time industry consultant Wallace Weeks will call it quits at the end of this year and devote himself full time to his commercial photography business. Weeks entered the HME industry as a consultant in 1993 after a stint in commercial banking and never looked back, becoming a popular speaker and guru of activities based costing (ABC). HME News recently asked him a few parting questions. HME News: Are you really leaving the industry for good? It's not going to be the same without you. Wallace...

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Executive Session

Did you know that it could take two to four years to diversify your product mix? I did not know that

March 3, 2010Mike Moran

HME providers have recently peppered industry consultant Wallace Weeks with questions related to how they can best diversify their product and payer mix. "They have been looking at cash sales supposedly for years, but they seem to be more earnest about those kinds of transactions now," Weeks said. The only problem, he added, is that for some, it might be too late to reap the benefits of diversification. Here's why. Say an HME provider generates $2 million a year in sales. Because Medicare is becoming...

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