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Tag: social media marketing


Smart Talk

Social Media: Meet them where they are

July 31, 2017Katlyn Bourget

A. Social media influencers, bloggers, online news and podcasts are the new newspapers and magazines. And while these outlets are a bit different from the traditional print publications that used to run the media world, similar tactics are needed to make sure your content has the best chance to be seen.Over the years, we've seen a shift in the industry from PR and social media as separate tactics, to working hand in hand. When thinking about your PR strategy, it's important to include social media...

Katlyn Bourget, social media marketing


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Smart Talk

Social Media: Target the right consumer

May 23, 2017Katlyn Bourget

A. In the age of social media, the way consumers engage with businesses and products has changed. Where once a disgruntled customer had to call to leave feedback, now they can simply leave a review on Facebook or send a tweet about their experience. Not only are consumers using social media, but statistics show that they are using these platforms to make healthcare decisions by reading reviews, persuasion by advertising, and asking their friends and family for recommendations.Social media advertising...

Katlyn Bourget, Pediatric Home Service, social media marketing


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Also Noted

Weeks provides social media marketing services

April 15, 2014HME News Staff

MELBOURNE, Fla. - Wallace Weeks is back. The consultant, who left the HME industry four years ago to build a business around photography, has expanded his services to include managing social media marketing for HME providers. Image Centric Media's “HME Social” performs social media marketing tasks for HME providers, rather than consulting with them on what they should do. “Many small and mid-size businesses have realized that social media marketing is now essential, yet they lack...

consulting, social media marketing, Wallace Weeks


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