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Manufacturers 'buy-in' to retail

October 11, 2013Liz Beaulieu, Editor

ORLANDO, Fla. - More than 20 manufacturers submitted products for the inaugural Innovative HME Retail Product Awards at Medtrade, a sign that providers aren't the only ones who see promise in retail, organizers say.“We're seeing a lot of buy-in from providers, but also from manufacturers,” said Rob Baumhover, director of retail programs for The VGM Group and lead architect of the show's Retail Design Center. “There's been more activity. Providers are looking for new products to...

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