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Heartland Conference: It’s a wrap

Heartland Conference: It’s a wrap

Heartland Conference: It’s a wrap

WATERLOO, Iowa – VGM welcomed nearly 1,000 guests for its 20th annual Heartland Conference this week. 

The conference, which is usually held in June, was moved to September to help ensure health and safety amid the COVID-19 pandemic. Organizers took precautions like moving all social events outdoors and requiring masks indoors. 

“As leaders in the health care industry, we wanted to do everything we could, taking all proper precautions, to help keep everyone safe during our time together,” said Clint Geffert, president of VGM & Associates. “We know the past year and a half has provided numerous challenges and uncertainties, and we’re honored to have the opportunity to bring everyone back together, safely.” 

VGM also offered a virtual offering, Heartland At Home. 

In addition to offering education, an exhibit hall and social events, VGM presented Roger Lichty, owner of Mobility Connection in Rockford, Ill., with a perfect attendance award for attending all 20 Heartland Conferences. 

In another nod to the conference’s 20th anniversary, VGM selected 20 charities nominated by attendees, awarding each a $200 check. 

“Heartland is more than an industry conference,” Geffert said. “It’s an opportunity for our members to get together and be part of something bigger. Whether they chose to attend in person or virtually, we hope they experienced all the magic that Heartland had to offer.”  

The Heartland Conference will return to Waterloo on June 13-15, 2022. 


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