Marry your sales efforts with technology-driven marketing tools
By Liz Beaulieu, Editor
Updated Wed June 13, 2012
You may have heard Eric Kline speak before at Medtrade, and you may have heard Lisa Wells speak before at our HME News Business Summit. They're pretty familiar faces at industry events, after all.
But have you ever heard them speak together?
I don't think so.
Well, you can if you sign up for our latest webcast, June 18 at 12 p.m. EST.
And because it's a webcast, you can from the comfort of your office or, heck, from your home.
Eric and Lisa will be talking about how you can increase profitability (everyone's into that, right?) by marrying your sales efforts (like planning, territory management, prospecting and closing) with technology-driven marketing tools (like online profiles of referral sources, PDFs, iPads and outbound marketing).
I don't want to give away all of their tricks, but take closing, for example. Eric will emphasize “Always ask for the referral on every call, every time.” But because referrals sources don't always decide on the spot, Lisa will emphasize the importance of creating an online resource on your website, so you can direct referrals sources there for more information.
How comprehensive and effective would your sales and marketing efforts be if you did those two relatively simple things?
For many of you, a lot.
To hear more, sign up for Monday's webcast.
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