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Tag: Profitability

On the Editor's Desk

Marry your sales efforts with technology-driven marketing tools

June 13, 2012Liz Beaulieu, Editor

You may have heard Eric Kline speak before at Medtrade, and you may have heard Lisa Wells speak before at our HME News Business Summit. They're pretty familiar faces at industry events, after all. But have you ever heard them speak together? I don't think so. Well, you can if you sign up for our latest webcast, June 18 at 12 p.m. EST. And because it's a webcast, you can from the comfort of your office or, heck, from your home. Eric and Lisa will be talking about how you can increase profitability...

Marketing, Profitability, Sales, Technology

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Summit speakers share their best business advice

July 22, 2010Carol Muratore

How do you determine what is profitable business for your company? If you rely solely upon gross profit, you could be missing some valuable intelligence on the true winners or losers.  A lot happens between the gross profit and net profit line on a P&L. But we often don't have the ability to do separate analysis by product or service category.  Here are seven things to consider and incorporate into your profitability decision process: Size and quality matter When it comes to a product...


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