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Tag: Dennis Olsen

Smart Talk

Marketing: Stand out in the inbox

May 28, 2014Dennis Olsen

A. Email marketing campaigns are key to your business, but if you're not strategic, yours could become just another message in an inbox. Send out an email that intrigues your customers, one that grabs their attention and gives them no other choice but to open it and, ultimately, take advantage of the offer you're presenting. a 'subject' that sellsWhat do you look at? If you're like a majority of people, you read the “from” and “subject” lines. Creating an effective subject...

Dennis Olsen

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Smart Talk

Marketing: Deliver value to customers

January 24, 2014Dennis Olsen

A. Email marketing is an effective and affordable way to reach customers and prospects—if it's done right. Probably the biggest mistake you can make is to send emails to patients that include nothing of perceived value.Deliver valueBlatant self-promotion, without added perks for your customer, will likely lead to your email being sent to the trash. What's in it for my customer? And, even more importantly, are you providing them a reason to act now?Show and tellIncorporate images into your...

Dennis Olsen, Email Marketing

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