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Recently launched Upstep modernizes custom orthotics biz

July 21, 2017Theresa Flaherty, Managing Editor

NEW YORK - When a trio of siblings decided to launch a startup, Limor Katz's nearly lifelong experience with foot pain led her and her two brothers to custom orthotics.“I was in terrible pain—every day I would have to come home and rest my feet,” said Katz, co-founder and CMO of Upstep, an online custom orthotics service. “Custom orthotics changed my life. I don't remember what foot pain is now.”After a soft launch in 2016, Upstep announced its official launch in June....

Foot Pain, Upstep