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Tag: Heartland Conference 2016


Capture customers, payments

July 25, 2016Theresa Flaherty, Managing Editor

WATERLOO, Iowa - Whether it's offering information, selling products, or providing an easy way to pay, providers more than ever need to shift their focus to technology, say industry experts.Capturing customersProviders need to be where the customers are—these days, that's online.“People don't go online anymore—they live online,” said Josh Weum, of Google, in the session, “Micro Moments: How Our Biggest Opportunities are Found in the Smallest Moments,” at the VGM...

Heartland Conference 2016, Jennifer Leon, Josh Weum, Technology

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Heartland ushers in new era, providers in tow

June 17, 2016Theresa Flaherty, Managing Editor

WATERLOO, Iowa - Igniting ideas and cultivating connections was the ever-positive theme at last week's Heartland Conference, now in its 15th year.“The energy level was high, and there was great engagement and thought-provoking conversations from vendors and members,” said Clint Geffert, president of VGM & Associates. “During one of the final sessions, on the last day, we asked attendees to give one word about how they felt after three days of networking and education, and they said...

Clint Geffert, Google, Heartland Conference 2016, Mike Mallaro, The VGM Group

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