Tag: Justin Racine
Q&A with Justin Racine: Exposing future professionals to HME
July 18, 2019Liz Beaulieu, Editor
WOBURN, Mass. - Justin Racine of Geriatric Medical has been invited to sit on an advisory board tasked with helping Western New England University revamp its pharmaceutical business major to better reflect larger trends in health care.Here's what Racine, director of marketing and e-commerce for Geriatric Medical and an alumnus of the university, had to say about how he'll work to incorporate DME and supplies into the curriculum.HME News: Why does the university want to revamp the major?Justin Racine:...
Reporter's notebook: How to launch an online mobility store
October 21, 2016Tracy Orzel
As mobility providers consider entering the e-commerce market, Justin Racine says there's a lot more to it than just adding a shopping cart to your company's website.“You need to make sure you have resources available internally and a budget to support it,” said Racine, director of marketing & e-commerce at Geriatric Medical & Surgical Supply in Woburn, Mass. “And you have to remember it's going to take time to build. People aren't going to come to it just because its there; it...
Another positive sign for HME industry? Fresh faces
January 25, 2016Guest Commentary
It has been said that our industry is shrinking, which I do believe has some truths. I, however, see our industry in a more transformative state, with new products, new services and new ideas. And now, with a new wave of young people ready, excited and passionate about entering it.Recently, I was asked to return to my alma mater, Western New England University in Springfield, Mass., to speak to students of its newly developed major, pharmaceutical business. The university created the School of Pharmacy...
That time of year
December 22, 2015Theresa Flaherty, Managing Editor
YARMOUTH, Maine - When the weather outside is frightful, HME providers should be taking advantage of opportunities to reach out to customers in a new way.
“The weather is always a topic of conversation,” said Justin Racine, marketing and e-commerce manager at Geriatric Medical. “It's a good bridge to provide information to the patient that doesn't seem intrusive—they are more open and receptive to it.”
Using predictive buying patterns for consumers based...
Reporter's notebook: Customer review build trust
September 25, 2015Tracy Orzel
User reviews on Yelp or Google are more powerful than people think, says Justin Racine, marketing and e-commerce manager at Geriatric Medical.“When people buy medical supplies, either for themselves or loved ones, they want to make sure the place they're getting those products from is reliable and trustworthy,” he said.A positive customer review can add value to a business.“When people purchase online, the cost of an item can be extremely important, but if a review is positive and...
Geriatric Medical hits small screen
February 20, 2015Theresa Flaherty, Managing Editor
WOBURN, Mass. - Geriatric Medical says it's time to bring online shopping from the desktop computer to the mobile device.“Mobile phones and tablets have been around for a while and as more and more people pick up these devices, we need to accommodate them,” said Justin Racine, marketing and e-commerce manager.The company, which distributes medical equipment and supplies to HME providers, and skilled nursing and long-term care facilities, recently revamped its website (www.geriatricmedical.com)...
Marketing:Come across as a resource
February 20, 2015Justin Racine
A. Ah yes, the Amazons and Wal-Marts of the world. The short answer is yes you can compete with these so-called giants. To do this, you will need to use some old school marketing techniques.Amazon, Wal-Mart—you name it, they have done a fantastic job of building their overall business. Now they see our market as an opportunity because of the growth that will take place over the next five to 20 years. However, what do these big box retailers really know about our industry? Well not much, besides...
Marketing: Become a resource for searchers
January 23, 2015Justin Racine
A. Yes. A recent study done by Google and IPSOS, found that boomers and seniors on average spend more time online than watching TV in an average week. Now, more than ever, it is time for you to bring mobile into your strategy.The Internet and mobile phones/tablets are a critical part of their everyday routine. It's already the top source for gathering information on topics of interest, bypassing most traditional media. You may be asking, “OK, but how exactly does this fit into my marketing...
Marketing: Inject human element
December 23, 2014Justin Racine
A. Well the short answer is, it depends. At Medtrade in October, I discussed the importance of native advertising and marketing. In short, native advertising and marketing is a form of promotion where the actual ad is placed so much in stream, that the entire experience feels natural, and non-intrusive. Traditionally, native advertising has been in print or web based media, however I'm predicting that this will transcend through all marketing avenues in businesses.Brands and business are becoming...
Integration: Mobile is here to play. Are you?
June 20, 2014Guest Commentary
Online, cash, retail, e-commerce, amazon, mobile. These are all buzzwords that HME providers are familiar with, but how exactly can they integrate them into their businesses to not only add revenue streams, but also complimentary services and programs?Let's break down these opportunities into two key areas: online and mobile. Strategies for both online and mobile should be integrated together so that there is no corrosion of the branded message. Below I have listed how both of these venues can be...