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Stakeholders tap MAGA-affiliated firms in $3M bid to delay competitive bidding policy

September 19, 2025Liz Beaulieu, Editor

WASHINGTON – The proposed next round of competitive bidding, which industry stakeholders have been told is being driven by the highest levels of the administration, is not the same program and can’t be fought in the same way, they say. That’s why AAHomecare has launched a $3 million campaign to engage in lobbying, earned media like opinion pieces, and polling—this time partnering with firms affiliated with the Make America Great Again (MAGA) movement. “Our...

AAHomecare, Competitive Bidding, Home Medical Equipment (HME), Make America Great Again (MAGA)