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Buy into the hype: Consumers are retail-ready

October 20, 2017Guest Commentary

I read an article recently on marketing in which the author said, “So you've seen the future, or rather, the present…” I paused and thought, in the HME industry, we aren't even there yet.We're still talking about retail as though it's something on the horizon and trying to plan our next steps as if we were entering unchartered waters.The retail era isn't coming soon to a nearby city. It's here, now. And, there's no need for fear and trepidation. After all, the Book on Retail, has long...

Micah Swick, Pride Mobility, Retail