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Tag: Michael Frisby

On the Editor's Desk

PR stands for pathetic response

April 15, 2010Liz Beaulieu, Editor

Scattered throughout our May issue, which we shipped off to the printers today, are news stories about public relations. There's a Q&A in General News with David Ball, whom the New England Medical Equipment Dealers (NEMED) Association has hired to pitch positive new stories about the HME industry to the local media. Then there's a story in Rehab about Michael Frisby, whom AAHomecare has hired to raise awareness of the mobility industry in the Beltway. There are other PR-related activities going on,...

AAHomecare, AAHomecare, AAHomecare, David Ball, Michael Frisby, On The Editor's Desk, Public relations

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