Tag: Seth Auerbach
Reinventing Kare
April 24, 2015Liz Beaulieu, Editor
MAGNOLIA, N.J. - It's not enough for Seth Auerbach, the president and owner of Komfort & Kare, to do retail. He wants to “reinvent the experience.”Auerbach swapped his old location for a new location in February, giving it the same attention to detail as an Apple store or a Starbucks coffee shop, with help from the Architectural Fabrication Group, which designed the furnishings, lighting, retail display stands and graphics.“We wanted to stand out,” he said. “We didn't...