One Health Direct rebrands, relaunches

DUNEDIN, Fla. – One Health Direct (OHD), a provider of direct-to-consumer health care facilitation and patient engagement solutions, has rebranded and relaunched its proprietary operational software, previously known as Genesis.  

The upgraded platform, now named runOMNI, features expanded capabilities and reflects OHD's future vision: to "run all" operations to efficiently power modern DME suppliers. 

"The name runOMNI comes from the Latin word omnis, meaning 'all,'" said Alois Rubenbauer, founder and CEO of One Health Direct. "It's built to 'run all' parts of a DME operation – from intake to fulfillment – in one efficient, compliant and scalable system." 

Originally designed to streamline the complex qualification and reimbursement processes required for DME patients to receive innovative treatments, Genesis served as OHD's central operations engine. The upgraded runOMNI system expands upon that foundation with new AI-driven tools, expanded CRM and OMS capabilities, and a modular architecture that is both adaptable and scalable. 

The runOMNI system features: 

• End-to-end workflow automation covering patient onboarding, physician engagement, documentation, eligibility verification and order fulfillment 

• Advanced CRM and OMS tools optimized for DME operations with role-specific views and streamlined task flows 

• AI-powered features to enhance accuracy and reduce manual effort across document retrieval, insurance checks and compliance review 

• Integrated communication tools to automate strategic phone, text, fax, and email follow-up cadences with both patients and providers 

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