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Tag: Business Model

On the Editor's Desk

You say tomato, I say tomahto?

April 29, 2019Liz Beaulieu, Editor

Is there a provider that doesn't like a good lead? As long as it's legal? (Which, BTW, is good question as we've learned from “Operation Brace Yourself.”) I remember talking to a provider once about Inogen and the provider said the amount of advertising they do almost makes up for the fact that they're also a competitor. Inogen has arguably done the most to raise the awareness of POCs to the point where Mr. Smith goes into an HME company asking for an Inogen. It has become the Kleenex...

Business Model, POC

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