Tag: Millennials

DOWNINGTON, Pa. - Sage Medical Supply has secured contracts with approximately 80% of Pennsylvania's insurers, including commercial payers and Medicaid managed care plans, in the two years since its launch, says Robert Robinson, operations manager.That's not a bad day's work for a 27-year-old, who attributes his success in the supplies market to innovative thinking.“I've been able to identify trends and different focus points in the market due to competitive bidding,” he said. “Disposables...

WATERLOO, Iowa - The healthcare industry has gotten smarter about what patients actually want, and HME providers are in the right place at the right time to benefit, said keynote speaker Jeff Cribbs at the Heartland Conference last week. “We've always just assumed that they want to live,” said Cribbs, vice president of research for Gartner Industries Research Group. “(But) they want quality of life. That's why the work you do in the home, as the deliverers of that last...

ATLANTA - As baby boomers shift from being the decision makers for their parents to the end user, HME providers need to start developing marketing strategies aimed at millennials, says Shahar Boyayan co-owner of Salt Lake City-based Buzzbooster Marketing.“In five more years, they will be buying for their parents,” said Boyayan, who presented “The Next America: Boomers and Millennials as the Most Powerful Buyers in the HME Industry” at Medtrade in November with her...