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Retail sales: Offer your expertise

December 11, 2019Kamal Haddad

Q. What are some retail strategies to consider for 2020?A. Stop selling “products.” Yes, I said stop selling products. Your customers can buy products from online retailers who entice them with a huge selection and rock-bottom prices. It is tough to compete with that if all you offer is products, as well. You need to give them a reason to choose your store.The reason they should choose your store is because of your specialty and expertise in HME products. Sifting through a...

Expertise, Kamal Haddad, Online retailers, Retail, specialty