Rhythm Healthcare adds oxygen expert Bob Fary to leadership team 

NEW YORK – Rhythm Healthcare has appointed Bob Fary as vice president of respiratory in a move that it says further strengthens its sales leadership. In this role, Fary, most recently senior vice president of global sales for Belluscura, will partner with Rhythm’s sales team to enhance customer engagement, support provider relationships and translate clinical expertise into meaningful value for the company’s respiratory portfolio. “Bob brings a unique blend of clinical knowledge and commercial expertise,” said Vanessa Saltmarsh, chief commercial officer of Rhythm Healthcare. “He has a proven ability to empower sales teams and build strategies that resonate with customers. His leadership will help strengthen our partnerships with providers and expand access to the solutions patients depend on.” Fary brings more than 20 years of leadership experience in the respiratory medical device industry, with global expertise in oxygen therapy, ventilation and home healthcare. Prior to Belluscura, where he launched multiple products and built high-performing teams, he spent nearly two decades at Inogen as vice president of strategic alliances, where he played a key role in launching the groundbreaking Inogen One portable oxygen concentrator and scaling B2B sales from zero to more than $300 million annually. He began his career as a respiratory therapist, a foundation that continues to shape his customer-focused approach. “I’m thrilled to join Rhythm Healthcare and work with such a talented team,” said Fary. “My focus will be on equipping our sales organization with the clinical insight and messaging needed to better serve providers and ensure our solutions deliver meaningful impact for patients.”