SOS promotes Newby to president
By HME News Staff
Updated 9:18 AM CDT, Tue June 10, 2025
HOUSTON – Strategic Office Support (SOS), a provider of end-to-end DME staffing and RCM solutions, has promoted Sarah Newby to president. Formerly the company’s sales and marketing director, Newby has been a driving force behind SOS’s growth and brand leadership, the company says. As president, she will lead strategic initiatives across departments, guide the teams responsible for service delivery and continue to drive SOS’s market expansion. “Sarah’s leadership has helped take SOS to the next level,” said Steve Cela, founder and CEO. “This new structure strengthens our ability to scale without compromising the high-touch service our clients expect. I’ll continue as CEO and remain fully engaged in our next stage of growth.” SOS is also proud to announce the following promotions: Maria Carvajal has been named implementation manager and Kristin Coste has been named client success manager. These changes reflect SOS’s commitment to investing in its team and building a foundation for long-term growth, says Newby. “We’re aligning our structure with our ambition,” she said. “These shifts help us deepen client partnerships and continue delivering best-in-class outsourced solutions for DME providers.”
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